About us

Our Story

From day one in 2004, our goal has been to provide on-trend merchandise that exceeds our customers' quality, value and design expectations. It truly gives us great satisfaction when we receive all the positive feedback - and wonderful suggestions from our customers who have embraced Amanda Blu. Our success has allowed us to expand from a small line of fashion jewelry and sandals into a full line of women's apparel and accessories.

The Amanda Blu logo includes a graceful hummingbird. Why the hummingbird? These tiny birds symbolize joy in the heart, enthusiastic energy, courage and adaptability so we felt it was a perfect representative for our company.



We believe that what you wear speaks volumes about who you are and what you value. From Heartfelt Emotions' collection of medallions and bracelets that let you bring every important moment to life through each unique charm, to the organic vibe of natural stones in our Rock Candy line, to glitz and glamour with jewelry made of Swarovski elements, and finally back to the classic elegance of genuine cultured pearls - Amanda Blu offers beautiful, unique, affordable jewelry.


Tunics that are on-trend and so afordable you can buy one in every color, scarves to compliment every outfit, warm and cozy wraps to take the chill away…these are just a few of the reasons people are looking to Amanda Blu to provide better quality apparel.



We have developed a following for providing comfortable, casual sandals for everyday wear at affordable prices. Our unique designs feature uppers that focus on fashion and fun, while comfort is the "sole" of our business! With Amanda Blu…You will love the way you walk!